LEGO F1 2026

On F1 race weekends the world moves fast — cars scream down straights, pit crews scramble and cameras chase every second of drama. And if you look a little closer, another race is happening at the same time. Created for the 2026 season, this global campaign ‘High octane. Small scale.’ imagined the world of LEGO F1 living alongside the real one. Through a series of cinematic zoom-ins, the camera moved from the raw spectacle of a GP environment into the smaller LEGO world hidden within it, where Speed Champions cars prepared, raced and occasionally caused playful chaos. As the lens moved closer, the sound design shifted too, transforming the roar of the circuit into the localized buzz of these miniature scenes. The result is a film where the intensity of F1 and the humour and imagination of LEGO collide.