LEGO F1 : SPHERE

To mark the arrival of LEGO F1 at the Las Vegas GP, a 90’ cinematic sequence brought together the worlds of LEGO, Formula 1 and the unmistakable aesthetic of Vegas in one constantly evolving visual spectacle. Inspired by film title sequences, the piece unfolded as a seamless journey through kaleidoscopic worlds where Speed Champions cars raced, drifted and flew through scenes packed with playful detail. Team identities were expressed through distinctive colour palettes and visual motifs, while minifigs tumbled, danced and appeared throughout with the kind of irreverent humour LEGO fans expect. Along the way easter eggs emerged — creating moments for fans to spot and rediscover on repeat viewings. The result was a fast-moving visual feast that fused motorsport energy, LEGO playfulness and the spirit of the Vegas GP into a cinematic introduction to the LEGO F1 universe.