LEGO FIFA WORLD CUP TROPHY

For the FIFA World Cup 2026™, we turned the game's ultimate prize into a shared act of play. Instead of simply revealing a giant LEGO® FIFA World Cup Trophy, I created a moment where football legend Cafu and fans from the remaining nations completed the final bricks together, transforming the unveiling into an act of collective fan participation. The idea brought the campaign platform, United by the Love of Play, to life in a way that felt simple, symbolic and inherently shareable, proving that the most memorable brand experiences don't just ask people to watch—they invite them to become part of the story.