hello.

Hello, I’m Nat. I’ve been making things for as long as I can remember. It started with drawing and building. Then graff, type, graphic design and art direction. Over time that instinct evolved into leading teams and shaping ideas at a bigger scale — but the core has never really changed. I build things that bring people in.

Today, I create connected play experiences that sit at the intersection of physical and digital worlds. I’m fascinated by how live sport, gaming platforms, products and storytelling can come together — especially for families growing up in a hybrid culture where screens and real life constantly overlap.

I lead global creative work, but what drives me is still simple: understanding behaviour. What excites people? What makes them lean in? And what moves them from watching to playing.

I look for the emotional energy inside every brand I work on — the part that feels alive — and build from there. Sometimes that becomes a global platform, a product, an experience, or an ecosystem that blends technology, play and culture in ways that feel natural rather than forced.

I care deeply about craft and clarity. Big ideas should feel ambitious but understandable — something teams can believe in and audiences can step into. The work needs to look beautiful, feel intuitive and hold together strategically.

I believe creativity can make life more playful, more connected and more meaningful.

I go home happy everyday.

Email: natpotterotb@gmail.com

Instagram: natpotterotb

Linkedin: www.linkedin.com/in/nathanael-potter-bba54a31/