ADIDAS TERREX HERE TO CREATE

Getting up - just to fall down. Breaking down, then building back up. No matter who we are or where we are, we are made for ups and downs.

Whether they're trail running, fast hiking, climbing or mountain biking, outdoor athletes ride the wave of the ups and downs. And adidas TERREX is the gear that helps them reach their full potential.

SS18 is the season that celebrates the ups and the downs. The peaks and the valleys. The good times and the rough ones. The season to celebrate the moments when we break down, then build up to something stronger.

From the highest highs to the lowest lows, Terrex athletes share their personal journeys. Through filmed interviews and posts on social channels, Terrex brand admirers can get up close and personal, while they also share their own moments of Ups and Downs.

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The result - Spreading real athlete and gear stories across all communication channels, focusing especially on digital, social and retail.

Strengthening its position as the most versatile and lightweight brand for outdoor sports, and building affinity and emotional connection with its global consumers.